Data for the sake of data won't add value to your infographic at all. Organizing your data: When collecting your data, make sure you know what story you want to tell through this information.Suddenly you have a story of how you were able to reverse a downward trend. For example, a spike in website traffic from one month to the next doesn't mean much - until, say, you reveal that traffic was on a steady decline over the previous three months. Choosing your data: Compelling data needs to be "comprehensive" enough to give your readers proper context around the data you're presenting.If you use third-party data, just be sure you properly cite your sources - just like in any other good piece of content. You can either collect third-party data or use your own original data. Using the audience you've chosen above, your next step is to organize all the content and data you'll use in the infographic.
An executive has more in common with a novice audience in that they only have time for the simplest or most critical information, and the effect it'll have on the business.ģ.An expert might be more interested in getting into the weeds of your numbers and posing theories around them.A managerial audience might need to see how different groups or actions affect one another.A generalist may want to better understand the big picture of a concept.A novice audience might need data whose meaning is more obvious at first blush.When thinking about the data you want to visualize, let the five audiences above dictate how advanced your data will be. Start by comparing your infographic's ideal reader with one of these five audiences - which one applies to your reader?
You need to deliver "info" that's just as compelling as the "graphic," and to do that, you need to know the audience your infographic intends to reach.Īccording to Harvard Business Review, five possible audiences can change how you choose and visualize your data: novice, generalist, managerial, expert, and executive. Infographics don't sell themselves on design alone. Identify the audience for your infographic.
Side-by-side comparison infographic: This infographic design can help prove the advantage of one concept over another, or simply explain the differences between two competing entities.Here are some basic ideas for choosing an infographic template that suits the story you want your data to tell: Some of your template options in the offer linked above include a timeline, flowchart, side-by-side comparison, and a data-driven infographic.
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As you saw pictured above, you can download our 15 infographic templates in PowerPoint and choose whichever template you'd like. The important thing is to choose a template that specifically works for the type of data set/content you want to present. Choose your desired infographic template.įirst things first, you have to choose an infographic template appropriate for representing that data.
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